Recycling isn’t working.
When Robb Wagner learned that recycling isn’t working he decided to do something about it. He asked his wife Pam Wagner to partner on a project to curb single-use plastic pollution. As club soccer parents, Pam and Robb remembered how tens of thousands of people generated a sea of pollution at a single youth soccer event. So they took a tent to a tournament and offered free ice and water to anyone with a refillable bottle. Then, Refill90 was born.
Subsequently, Pam leveraged her board experience at Hollywood FC Soccer Club to grow a community of organizations. And, Robb leveraged his creative agency Stimulated-Inc. (El Segundo, CA) to design an action-sports brand that embodied the SoCal skate & surf lifestyle.
As a result, demand exploded and Refill90 became the trusted hydration brand for tens of thousands of youth soccer players, officials, and their families.
Meanwhile, out-of-state visitors returned home sporting Refill90 t-shirts and stickers. After that, demand grew nationwide. For instance, national events like the NCAA’s Sweet-16 wanted to get into the game. Similarly, brands like NBC’s Sports Engine and the San Diego Zoo saw Refill90 as an opportunity to engage with people in a more meaningful way. Likewise, municipalities such as Oceanside, CA saw Refill90 as an opportunity to curb plastic pollution city-wide.
Then Covid-19 happened. Now, we are gearing up for summer 2021 with a renewed focus and refreshed plans to help municipalities and events to curb plastic consumption and to reduce pollution. If you’re interested in curbing plastic consumption and reducing pollution in your municipality or at your event, contact us to learn more.